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Marketing

If you have just finished with your email newsletter, you must know that clicking on that send button can be nerve-wracking. As challenging as it to write a compelling newsletter, it is equally hard to tell if our newsletter is m...
Getting the customer's attentionis one ofthe most complicated tasks that entrepreneurs, advertisers ormarketers face,in both traditional media and the digital world.Words areanessentialpartof email marketingand using Copywritingt...
Neuromarketing can be used in email campaigns to improve open and click-through rates. By understanding how the human brain responds to various marketing stimuli, you can create emails that are more likely to be opened and clicke...
Personalizationhas becomeoneof the main keys of anyemail marketing strategy.Trying to knowyour final userperfectlyandat what stage of the sales process youfind each one will help you fine-tune the strategy and cause impact with t...
Digital marketing is undoubtedly the most cost-effective marketing tactic in every entrepreneur’s pack of cards in the current era. According to a survey, more than 60% of the global population has access to the internet! This st...
An email campaign involves many people, and everyone has different roles related to each other. To make a campaign successful, collaboration is the key and to make it easy, Mailpro introduces a multi-user account. This is one of...
If you are an ecommerce company, you might already know the importance of Black Friday and Cyber Monday. These two events could actually prove to be a make-or-break time of the year! Rightfully so, Black Friday generates 3.6x hig...
Small businesses often find themselves at a disadvantage when competing against larger businesses. Not only do they typically have fewer resources, but they also have to be more creative in order to get their name out there. Mar...
Permission marketing is the process of gaining explicit consent from a customer before sending them any form of marketing communication. This could be in the form of an email, text message, phone call or even Facebook message. It...
Email marketing can be a powerful tool for relationship marketing. It allows you to keep in touch with your customers and prospects, while also building a relationship with them. In this blog post, we'll discuss how to use email ...
A reactivation campaign is an email marketing campaign that is designed to encourage inactive subscribers to re-engage with a brand. Inactive subscribers are those who have not interacted with a brand for a period of time, and re...
Mailpro is the perfect tool for small businesses who want to take their marketing to the next level. With Mailpro, you can create beautiful and professional email newsletters that will capture your customers' attention.And you ca...
Email marketing is making its presence felt.It is constantly adjusting, adapting, and advancing in unison with the everchanging business landscape, and is governing the online marketing industry more than ever. According to an es...
Creating a customer journey for your business can help you better understand and serve your customers. By mapping out the typical customer's experience with your company, you can identify potential areas of improvement and create...
The act of sending effective and impressive communication, to existing and or prospective consumers to gain their loyalty or to turn them into buyers, via emails is called email marketing. Since about 99% of consumers check their...
Chatbots are computer programs that simulate human conversation. They are used by businesses to provide customer service, and can be used for other purposes such as marketing and sales. Chatbots are becoming more popular, and mor...
Creating a marketing plan is one of the most important things a business can do to succeed. A marketing plan outlines the specific actions that will be taken in order to achieve certain marketing objectives. It's most commonly use...
Mailpro recently launched it&s Email Marketing Benchmark for you to study your metrics and see where you stand compare to others in your industry or your region. Email plays a vital role in any marketing strategy. Quality content...
Email marketing is a great way to keep in touch with your customers, remind them about your product or service, and encourage them to come back and buy from you again. You can also use email marketing to build relationships with ...
Email marketing stands as one of the most powerful tools in the digital marketing arsenal, offering unparalleled reach and engagement opportunities. At its core, email marketing involves sending targeted messages to a group of pe...

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