Today, you can browse the Internet on multiple devices. At home, the users are either using their computer or their tablet, when they go to work they use their Smartphone and and then end their day at home while still on another connected device. The dynamic aspect of the users requires that the marketing must be dynamic as well. What was previously thought as a way to adapt to new potential customers has now become a standard. Therefore you need to create your e-mail campaign based on these standards, considering them as a built-in setting to be effective. Responsive means to adapt to different formats, especially keeping the quality of a content between a large format (desktop) and a smaller one (smartphone). The concept is to make sure that the customer has the same experience on each device. In addition, the habits of the users will remain the same. So for example, blocks that are located next to one another on a desktop will be located one below the others on a smartphone. The readers now easily adapt and can switch from one medium to the other. As lines get readjusted as columns on a mobile device, you will have to make sure that the most important information is displayed first and accuately. Moreover, text will take more space on a mobile device than on a desktop therefore our suggestion for you would be to use shorter texts so that once displayed on the smartphone they do not look like lists of thousand of words. When it comes to call-to-action, we suggest you to test several different placements in order to determine which placement generates the most clicks because remember at the end you are simply trying to bring more people to your website. In fact, apart from just testing call-to-action, the best strategy would be to test the complete e-mail campaign on several different mobile customers because their response will differ between each other based on their interests.

Previous Article

   

Next Article

You might also be interested in:

A dedicated IPis a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP a...
It is possible that at some point, you have asked yourself why you must use an Email Marketing application to send bulk mailings when there are other means that don’t present any costs. If this alternative has crossed your mind, ...
In the world of email marketing, a compelling Call to Action (CTA) is like a guiding star. It's the element that propels your subscribers to take the desired action, whether it's making a purchase, signing up for a newsletter, o...
One of the good practices in email marketing is to have a newsletter with balance between text and images, but, we must choose the image and visual style of our content well to provoke the reader to interact with it. Sending a ne...
Over time, your email campaigns may trigger the spam filters at the receiving mail servers. And this cumulative effect of your campaigns has an impact on your sending reputation. Your sending reputation can be good or bad. The st...

Email Marketing Software & Email Automation

Open a Mailpro account and enjoy 500 free credits
Try for free

This site uses Cookies, by continuing your navigation, you accept the deposit of third-party cookies intended to offer you videos,
sharing buttons, but also understand and save your preferences. Understand how we use cookies and why: More information