Emailing means sending email. As a verb, "emailing" simply describes the act of writing and sending an email to someone ("I'm emailing you the file"). In marketing, emailing refers to sending emails at scale to a list of contacts: newsletters, promotions, automated messages and transactional notifications.
What does emailing mean in marketing?
In a business context, emailing is the practice of sending the same, often personalized, message to many contacts at once. It is one of the most direct marketing channels because the message lands in the inbox of people who agreed to receive it. Read more in our emailing definition and our guide to email marketing.
The two main types of emailing
- Marketing emailing: newsletters, promotions, product launches, win-back campaigns.
- Transactional emailing: order confirmations, password resets, invoices, alerts. These are triggered by an action of the recipient.
Is it correct to say "emailing"?
Yes. "Email" is used both as a noun and as a verb in English, so "emailing" (the present participle) and "emailed" (the past tense) are correct: "She emailed the team yesterday", "We are emailing our customers today". Both "email" and the older "e-mail" are accepted spellings; "email" is now the most common.
What is the 3 email rule?
It is a workplace guideline: if a topic needs more than about three back-and-forth emails, stop writing and switch to a call or a meeting. It keeps inboxes lighter and avoids misunderstandings.
What you need to do emailing well
- A clean, opt-in contact list.
- A reliable email marketing platform to design, send and schedule.
- Domain authentication so inboxes trust you: SPF, DKIM and DMARC.
- Results tracking with email statistics: opens, clicks, bounces and unsubscribes.
Related guide: What is an eblast? Meaning, examples and best practices
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