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Gmail's anti-spam filter has become increasingly sophisticated, making it harder for businesses to get their email marketing campaigns through. With spammy words in the subject line and content being detected more quickly, as...

Emailing continues to be a fundamental piece in the marketing strategy of any business or company, not only to promote brands, but also to send customers transactional messages with content such as purchase receipts, invoices, ac...

Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced? Truth be told...

Email marketing is a powerful tool for businesses of all sizes, but to ensure its success, it's important to have a solid understanding of the technical components that make up the email infrastructure. This includes everythi...

Are you looking for a reliable way to deliver emails and maximize your delivery rates? Look no further than Mailpro's SMTP solution. This innovative technology is designed to reduce spam, increase deliverability, and ensure a smo...

Over time, your email campaigns may trigger the spam filters at the receiving mail servers. And this cumulative effect of your campaigns has an impact on your sending reputation. Your sending reputation can be good or bad. The st...

This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software” You found the right Email Marketing Solution, you have greet things to commu...

In this article we tell you how emails that cannot be delivered are classified and why it is important to measure their quantity. The email marketing statistics are some of the most important aspects of an email marketing stra...

Have you ever stopped to think about what type of IP would be the most convenient to your emails? In this article, we will tell you about the advantages and disadvantages of each and you will soon be able to recognize which is th...

The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. ...

A dedicated IPis a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP a...

A dedicated IP is a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP ...

With Mailpro you can integrate your application, ecommerce or website through SMTP or API. Which one you decide to use depends on your needs, which is more convenient for you, and on the amount of money you would like to invest i...

The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can check which versions generate higher opening rates, click-through rates or more interaction with the CTA...

If you use transactional emails in your business every day, you may have heard the term SMTP. The SMTP protocol is very important because it makes a big difference in the emails you send to your customers and in your delivery c...

When configuring the SMTP Relay server to your email or application, it is common for doubts to arise about which email ports to use. So, what kind of ports should you use? Which are safe and secure? In this article we will brief...

Your IP Reputation is key to the success of your email marketing campaigns. ISPs are constantly on the lookout for senders with poor reputations, and will block emails from them in order to protect their users. A good IP Reputati...

It is possible that at some point, you have asked yourself why you must use an Email Marketing application to send bulk mailings when there are other means that don’t present any costs. If this alternative has crossed your mind, ...

Get thebasicsof emailing in PDF and for free! Download the guide 1) Targeting The return on investment (ROI) is important and can only be achieved if this first step is properly carried out. It i...

Understanding Email Blacklisting Have you ever wondered why some of your important emails never seem to reach their intended recipients? It's frustrating, isn't it? Well, you might be dealing with a common issue known a...