Mailpro Email Marketing Blog

The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. ...

A good click-through rate means good chance for conversions. This is why many marketers take this rate into consideration in their strategy. If you use a qualified database and relevant content, you are likely to get a high click...

TheWeb Marketinglooks so easy; actually everyone is using it, thus a beginner may feel that he can manage it himself without too much trouble. It is true; however you need to know some rules, not always followed by advertisers, w...

Get thebasicsof emailing in PDF and for free! Download the guide 1) Targeting The return on investment (ROI) is important and can only be achieved if this first step is properly carried out. It i...

How to keep your emails out of spam To avoid the spam folder and reach the inbox, three things matter most: a clean, opt-in email list, a strong sender reputation, and authenticated emails (SPF, DKIM, DMARC). The spam filters use...

SPF, DKIM and DMARC: how to authenticate your emails Authenticating your emails means proving to mailbox providers that you are the legitimate sender of your messages. It rests on three complementary standards: SPF, DKIM and DMAR...

How to write an effective email subject line A good email subject line is short, personal, clear and honest. More than anything else, it decides your open rate: in a crowded inbox, the subject line and sender name are often the o...