A festive email is a seasonal message sent around holidays and special celebrations such as Christmas, New Year, Black Friday, Easter or local festivals. It can be a simple greeting, a thank-you note, a special promotion or a mix of all three. The main goal is to join the celebration with your subscribers, show the human side of your brand and, when relevant, present timely offers.

Festive emails usually have a visual design that reflects the occasion: colours, images and icons linked to the specific holiday. The tone is warm, positive and friendly. Many brands use festive emails to send good wishes, share a short story about the year, highlight popular products or invite subscribers to take advantage of limited-time discounts.

When used well, festive emails help you stay present in the inbox without sounding too salesy. You can thank loyal customers, re-engage inactive contacts and make your brand feel closer and more personal. It is important not to overdo it: a few well-timed festive emails are more effective than a long series of repetitive messages.

With an email marketing platform like Mailpro, you can prepare festive emails in advance using ready-made templates, customise them with your own images and text, and schedule them for the exact day and time of the celebration. You can also segment your audience so that each group receives the most relevant festive content.

One of the most common types of festive email is the Christmas newsletter, combining storytelling with promotions and gratitude. Discover 30+ examples and templates for your 2025 Christmas newsletter in our dedicated guide.

Checkout our Christmas Templates

For a seasonal example, see our Halloween email templates: ready-made designs for October promotions, party invitations and themed newsletters.

To open the year, our New Year email templates cover greetings, January sales and year-in-review newsletters, so the first campaign of the year is ready before the holidays end.

Mailpro and festive emails

Festive sends, ready when the date arrives

Schedule festive campaigns by date and segment, and Mailpro fires them at the right time — Christmas, Easter, Lunar New Year or your customers' local holidays.

Start free with MailproSee automated emails

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