A complete newsletter ships with two versions: HTML (visual) and plain text. Mailpro auto-generates the text version — and you can customise it.
Pro tip: a well-written plain text version boosts your sender score. ISPs treat emails without one as suspicious.
Why a plain text version?
- Deliverability: Gmail, Yahoo and Outlook prefer multipart emails (HTML + text)
- Accessibility: essential for screen readers and text-only clients
- Fallback: if HTML fails to render, the reader sees your text
- Apple Watch / SMS-to-email: only text is read
How Mailpro handles it
- Build your HTML newsletter as usual
- Mailpro auto-extracts the text version
- You can customise it in the "Text version" tab
- At send time, both versions ship together
Plain text best practices
| Do | Avoid |
|---|---|
| Lines < 70 chars | Text with no line breaks |
| Full URLs in plain text | Shortened links |
| Sections split with --- | A wall of text |
| Unsubscribe URL visible | Hidden or buried link |
More on the deliverability hub.
Mailpro auto-generates your text version. Start free and send multipart emails by default.