Yes. Most email marketing software can send an online survey, in one of three ways: a link to the survey in the email, the first question placed inside the email, or a survey tool built into the email platform. With Mailpro™, surveys and email campaigns are in the same account, so you create the survey, send it to a contact list and follow the answers without connecting a second tool.
Three ways to send a survey by email
| Method | How it works | Best for |
|---|---|---|
| Survey link | A button in the email opens the survey page | Any survey, of any length |
| Question inside the email | The first question is shown as buttons; the click is the answer | One quick question, the most answers |
| Survey tool built in | The survey and the contact list live in the same platform | Reminders, segments and results tied to each contact |
How it works in Mailpro
- Create the survey from a template in the online survey maker (step by step: how to create an online survey in Mailpro).
- Connect it to your contacts: link the email question to your contact list and add a tag for the survey; see add survey respondents to a contact list.
- Add it to an email campaign as a button to the survey, with the recipient's email address already filled in, or as a one-click poll inside the newsletter, whose votes appear in the campaign report.
- Remind only those who have not answered a few days later, with a segment of the list without the survey tag: send a survey reminder to non-respondents.
Need questions to start from? These online survey examples include an introduction and the questions for 10 common surveys.
What to check if your survey tool is separate
If your survey tool and your email software are two different products, check three things. Can the email editor insert a button or an HTML block for the survey link? Can the survey tool receive the contact's email address, so you know who answered? Can the answers come back to your contact list? Without that last point, you cannot remind only non-respondents, and every reminder goes to the whole list.
For other channels (website, QR code, SMS, social media), see how to share an online survey.
Mailpro surveys
Beyond the survey link: surveys and email in one account
Create the survey, send it to your lists, remind those who have not answered and see the results next to your campaign statistics. Hosted in Switzerland and GDPR compliant.