With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace.
Being a tried a tested approach, email m...
The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails an...
How much should you spend on email marketing in 2027?
There is no single right number, but there are reliable ranges. A small business that runs email in-house typically spends a few hundred to a few thousand euros a year in cash...
Email marketing is making its presence felt.It is constantly adjusting, adapting, and advancing in unison with the everchanging business landscape, and is governing the online marketing industry more than ever.
According to an es...
Most business email users receive more than 100 email messages and send more than 30 messages on a daily basis. In other words, sending emails and reading them takes a lot of time. It didn't start all of a sudden. It went through...
Personalizationhas becomeoneof the main keys of anyemail marketing strategy.Trying to knowyour final userperfectlyandat what stage of the sales process youfind each one will help you fine-tune the strategy and cause impact with t...
It is clear that the goal of any marketing strategy is to achieve conversions and customer loyalty. It’s no different with Email Marketing, where we look for prospects to become customers. Using a Sales Funnel for Email Marketing...
What are the email marketing best practices in 2026?Email marketing best practices are the habits that get your emails delivered, opened and acted on without hurting your sender reputation. In 2026 they come down to six areas: pe...
It is possible that as the owner of a small company, you’d previously thought that email marketing is not effective and that it is only for large corporations with large contact lists. We feel the need to tell you that it is time...
For many Marketing specialists it is almost a norm to say that email marketing campaigns should always be sent between Tuesday and Thursday in the morning hours. But, in some cases, even the least expected day can be successful.
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Find out the mistakes you should avoid when creating your next email campaign
Submitting a Newsletter may be the most powerful way to reach your client or prospects, and if you want this to be successful among your subscrib...
TheWeb Marketinglooks so easy; actually everyone is using it, thus a beginner may feel that he can manage it himself without too much trouble. It is true; however you need to know some rules, not always followed by advertisers, wh...
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1) Targeting
The return on investment (ROI) is important and can only be achieved if this first step is properly carried out. It i...
