St Patrick's Day email marketing, explained
St Patrick's Day is a single-evening commercial event on 17 March that rewards businesses who plan two weeks ahead and punishes those who send on the day. For pubs, restaurant...
March newsletter ideas: what to send this spring
The best March newsletter ideas hang on four fixed dates — International Women's Day (8 March), St Patrick's Day (17 March), the spring equinox (around 20 March) and World Water Da...
February newsletter ideas: 25 topics that go beyond Valentine's Day
The best February newsletter ideas use the month's real hooks — its short length, the winter slump, Carnival and Mardi Gras, Lunar New Year, a handful of fixed a...
January newsletter ideas: what to send when the year starts
The best January newsletter ideas give readers something useful for the fresh start: a plan, a calendar, a practical tip or a reason to come back, rather than one more "...
What should an after-Christmas sales email do?
An after-Christmas sales email turns the quiet week between 26 December and early January into revenue: it announces your Boxing Day or January sale, helps customers with returns and...
What is a shipping deadline email, and why does it convert so well?
A shipping deadline email tells subscribers the last day they can order and still receive their gift before Christmas. It converts because it turns a vague "I'll...
Gift card email marketing: what actually sells more gift cards over the holidays?
Gift card email marketing works best as a short campaign of its own, not a banner at the bottom of your Christmas newsletter. The stores that sell ...
What does the 2026 holiday email marketing calendar look like?
The 2026 holiday email season runs from Singles' Day on Wednesday 11 November to the end of the January sales. The peak sits in one tight week: Black Friday falls on ...
Black Friday and Cyber Monday email subject lines that get opened in 2026
The best Black Friday email subject lines put the offer or the deadline in the first 30–40 characters, name one concrete detail (a percentage, a product, a...
What should a Halloween newsletter include?
A Halloween newsletter works when it does one thing clearly: one seasonal hook, one main offer or piece of content, one call to action, and a deadline that everybody already knows &md...
Every June, somebody at every marketing team says it: "It's summer, nobody's checking email, let's just… pause for a bit." Six weeks later they wonder why their list went cold.
Here's the truth:...
Mother's Day 2026 falls on Sunday, May 10 in the US, Canada, and Australia — and it's now the third-largest retail holiday in the United States, behind only Christmas and the Fourth of July. US spending alone is for...
Holiday email campaigns can make or break your Q4 results. A great sequence of Christmas, New Year, Black Friday, or end-of-year emails can boost sales, bring back inactive customers, and strengthen your brand. But a few common ...
When December arrives, inboxes explode. Every brand sends “Merry Christmas”, “Last chance”, “Final sale”, “Ho ho ho”... and your subscribers quickly get tired of it. The problem is almost never that you send Christmas emails; it...
Updated for the 2026 holiday season — with the key dates for this year’s calendar.
Looking for a high-performing newsletter for Christmas? The holiday season is one of the best moments to connect with your audience using engagi...
Quick note: Thanksgiving falls on different dates in the U.S. (fourth Thursday of November) and Canada (second Monday of October). If you have international subscribers, Mailpro’s segmentation and automation help you schedule ...
If October always seems to arrive faster than expected, you’re not alone. One minute you’re setting up your autumn campaigns, and the next, everyone’s panicking about subject lines and spooky emojis. Suddenly, it’s Halloween week...
Labor Day is more than just a long weekend — it’s a chance for businesses to connect with their customers through relevant, well-timed email campaigns. A Labor Day email can help you boost sales, highlight promotions, or simply s...
As summer winds down, the excitement of a new academic year starts to build. Parents begin shopping for supplies, teachers prepare their classrooms, and students look forward to reconnecting with friends. For schools, PTAs, and e...
Summer often presents unique challenges for business owners, especially those operating in the B2B space. As inboxes go unanswered, decision-makers take vacations, and sales pipelines start to slow, it’s easy to feel like mark...
