Referral email template: what to send, when, and why it works
A referral email template is a ready-to-adapt message that asks a happy customer to recommend you to someone they know, and makes passing on that recommendation easy. ...
What is a year-in-review email?
A year-in-review email is a December message that turns a customer's own data from the past 12 months into a short story: what they bought, used, read, booked or achieved with you, plus a thank-you...
What are the biggest email marketing trends for 2027?
The email marketing trends that matter for 2027 are not design fashions. They are changes that mailbox providers, device makers and regulators have already shipped: AI assis...
How do you turn holiday shoppers into repeat customers?
You turn holiday shoppers into repeat customers with a post-purchase email sequence built for first-time buyers: thank them and set expectations, keep them informed until th...
What is B2B email marketing?
B2B email marketing is the use of email to reach, nurture and keep business customers: companies, organisations and the people who buy on their behalf. Unlike consumer email, it usually speaks to seve...
How to run a product launch by email
A product launch email campaign works by building an interested audience before the launch, converting it on launch day, and following up with the people who hesitated. Most launches fail no...
Email marketing rules explained: the ratios worth knowing
The email marketing "rules" people ask about are simple ratios that help you decide where to focus: the 80/20 rule (put effort where it pays off), the 60/40 ru...
Why you have 12,000 unread emails (and why that's fine)
Somewhere on your phone right now is a little red badge with a number in it. For a lot of people that number has commas. Twelve thousand unread. Forty thousand. A frie...
A short, weird history of the newsletter
The newsletter is supposedly always dying, and it keeps refusing to. Substack made it cool again, LinkedIn bolted one on, every creator suddenly has one. But the format people call new i...
There is a very specific kind of silence that happens about four seconds after you hit "Send" and realize something is horribly wrong. The blood drains from your face. Your hand hovers uselessly over a mouse, because th...
New year, new targets. Saying "I want more sales from email in 2026" is easy. The hard part is turning that idea into clear, realistic email marketing goals that you can actually track and improve.
To set realistic ...
You already know you “should do more email in 2026”. The problem is not ideas. The problem is focus. There are so many things you could work on: templates, automations, list cleaning, SMS, surveys, AI…
Instead of trying to fix...
Email can be your most reliable growth channel—if your team is set up to ship great messages consistently. Most companies start with a heroic generalist doing everything from strategy to HTML fixes. That works… until...
If your email schedule swings between “three sends this week” and “radio silence for a month,” you don’t have a content problem—you have a cadence problem. A good emailing calendar does two things at once: it keeps you visible wi...
In the fast-paced world of digital marketing, email continues to be one of the most powerful tools available. Among the various email marketing techniques, one term that still floats around is “Eblast.” But what exactly is an ebl...
In a world dominated by TikTok ads, Instagram influencers, and increasingly intelligent AI-powered chatbots, it’s easy to wonder if traditional digital strategies like email marketing still have a place. With so many flashy to...
If you want your email campaigns to stand out in crowded inboxes and drive real results, understanding the 5Ts of email marketing is essential. These five foundational principles—Targeting, Timing, Tailoring, Testing, and T...
When businesses talk about growth, one of the most powerful—and often misunderstood—concepts is market penetration. Whether you’re a startup trying to break into your industry or a well-established company looking to ...
In today’s competitive market, businesses aren’t just looking for leads—they’re looking for warm leads: potential customers who already know your brand, trust your expertise, and are more likely to buy. But how exactly do y...
In the world of digital marketing, email marketing has long been a staple channel for reaching customers. It’s reliable, cost-effective, and offers direct access to your audience’s inbox. But as consumer behaviors shift, especial...
