In this article we tell you how emails that cannot be delivered are classified and why it is important to measure their quantity. The email marketing statistics are some of the most important aspects of an email marketing strat...
This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software” You found the right Email Marketing Solution, you have greet things to commu...
The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. ...
How to keep your emails out of spam To avoid the spam folder and reach the inbox, three things matter most: a clean, opt-in email list, a strong sender reputation, and authenticated emails (SPF, DKIM, DMARC). The spam filters used...
SPF, DKIM and DMARC: how to authenticate your emails Authenticating your emails means proving to mailbox providers that you are the legitimate sender of your messages. It rests on three complementary standards: SPF, DKIM and DMAR...