Email deliverability issues can be incredibly frustrating and can significantly impact the effectiveness of your marketing efforts. When your messages fail to reach the inbox, not only do you lose the opportunity to connect with ...
In the world of email marketing, reaching your subscribers’ inboxes is akin to securing a golden ticket—it’s essential for ensuring your messages are seen and engaged with. One vital tactic to enhance this reach is encourag...
How to use an email spam checker (and check your score before you send)
An email spam checker is a tool that analyzes your email before you send it and tells you how likely it is to land in spam, with a score and a list of iss...
With our increasing reliance on digital devices, practicing cyber hygiene has become as essential as good personal hygiene. Cyber hygiene refers to the regular practices and habits that individuals and organizations follow to ...
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Introduction
Phishing has become a critical threat to businesses worldwide, leading to data breaches, financial losses, and damage to brand reputation. But what is phishing, and why is it s...
In email marketing, deliverability is key. One of the simplest yet often overlooked strategies for improving email deliverabilityis encouraging subscribers to add your email address to their whitelist. Whitelisting ensures your ...
In the world of email marketing, two terms often create confusion for both marketers and subscribers alike: graymail and spam. Although these terms may seem interchangeable, they represent different challenges that require distin...
Our customer, a dedicated legal service provider who was targeting individuals who had been in car accidents. Despite having permission from her recipients, Jane's emails were always ending up in the spam folders. She was sending...
In today's digital age, email has become a cornerstone of communication for businesses, organizations, and individuals alike. Whether it's sending out newsletters, updates, or promotional offers, email is a vital tool for stay...
What is SPF email?
SPF (Sender Policy Framework) is an email authentication standard that lets a domain owner publish, in DNS, the list of mail servers allowed to send email for that domain. When a message arrives, the receiving ...
What is an email blacklist?An email blacklist (also called a blocklist or DNSBL) is a real-time database of IP addresses and domains that are known to send spam. Receiving mail servers check incoming mail against these lists in mi...
What are the Gmail and Yahoo sender requirements?
If you send roughly 5,000 or more messages a day to personal Gmail or Yahoo accounts, you must authenticate with SPF, DKIM and DMARC, offer one-click unsubscribe, and keep your ...
What is email infrastructure?
Email infrastructure is the set of servers, software, IP addresses, domains, DNS records and protocols that send an email from your application or platform to the recipient's inbox. It covers everyth...
Gmail's anti-spam filter has become increasingly sophisticated, making it harder for businesses to get their email marketing campaigns through. With spammy words in the subject line and content being detected more quickly, as...
Your IP Reputation is key to the success of your email marketing campaigns. ISPs are constantly on the lookout for senders with poor reputations, and will block emails from them in order to protect their users. A good IP Reputati...
A dedicated IPis a unique Internet Protocol (IP) address that is assigned to only one account. This ensures that email marketing campaigns are not affected by the reputation of other users on the same IP address. A dedicated IP a...
Email spam words are words and phrases that spammers and scammers use so often that they make filters and readers suspicious: "You won," "Act now," "100% free," "Risk-free," "Double your income." One spam word rarely sends a mess...
Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced?
Truth be to...
Over time, your email campaigns may trigger the spam filters at the receiving mail servers. And this cumulative effect of your campaigns has an impact on your sending reputation. Your sending reputation can be good or bad. The st...
Before we start talking about which type of IP is the most convenient, you should know that IP means "Internet Protocol" and is basically a unique number that identifies a device that is connected to a network. Th...
