ActiveCampaign Alternative: Mailpro vs ActiveCampaign
Updated: October 28, 2026
ActiveCampaign is a powerful US marketing-automation and CRM platform, priced by the number of contacts. It suits teams that build complex automations and sales pipelines. Many businesses, though, mainly need reliable newsletters, SMS and transactional email at a predictable cost — that is what Mailpro™ is built for.
This comparison covers pricing, SMS, transactional email, hosting, languages and support.
Mailpro vs ActiveCampaign: quick comparison
| Criteria | Mailpro | ActiveCampaign |
|---|---|---|
| Pricing based on | Emails sent — pay-as-you-go credits or a monthly plan | Number of contacts |
| Entry offer | 500 free credits to start | No free plan; 14-day trial, Starter from $15/month for 1,000 contacts billed yearly |
| SMS | SMS campaigns in the same account | Add-on from the Plus plan; broadcast SMS to the US, UK and Australia only |
| Transactional email | SMTP and API included | Paid add-on (Postmark is a separate product) |
| Forms and surveys | Forms and surveys built in | Forms (limited on Starter); landing pages from Plus; surveys not listed |
| Templates | 600+ templates | 250+ templates |
| Data hosting | Private infrastructure in Switzerland | US, EU or Australia; some contact data still processed in the US |
| Support | Email and phone, backed by an SLA | Email and chat on all plans; priority support from Pro |
Competitor details checked on their public websites on October 28, 2026. Plans and prices change; the comparison reflects that date.
Pricing that follows your sends, not your contacts
ActiveCampaign's price rises with your contact count: Starter is $15 a month for 1,000 contacts on a yearly plan, Plus $49 and Pro $79. Inactive contacts still count.
Mailpro charges per email sent. Keep a large list, send when it makes sense, and choose credits or a monthly plan on the pricing page.
SMS and transactional email without add-ons
On ActiveCampaign, SMS is an add-on from the Plus plan, and broadcast SMS is limited to the US, UK and Australia. Transactional email is another paid add-on.
Mailpro includes SMS campaigns and the SMTP relay and API in the same account, so receipts, alerts and promotions share one platform and one bill.
Data that stays in Switzerland
ActiveCampaign now offers EU hosting, but its documentation notes that some contact data is still processed in the United States. Mailpro keeps all data on private servers in Switzerland, outside US jurisdiction.
Read more about why Switzerland and how Mailpro protects your lists.
Powerful enough, without the learning curve
Build campaigns from 600+ templates, set up automated emails and segments in minutes, and collect data with forms and surveys.
Mailpro is designed for teams that want results quickly, with support by email and phone under a published SLA.
Which one should you choose?
Choose ActiveCampaign if you need a CRM with advanced sales automation and are comfortable paying by contact.
Choose Mailpro if you want email, SMS and transactional email in one account, pricing by sends and Swiss hosting. See other comparisons on our comparison page.
Start free — migrate from ActiveCampaign in minutes
Import your contacts with the Mailpro import report and send your first campaign today.
FAQ: ActiveCampaign vs Mailpro
Is Mailpro a good alternative to ActiveCampaign?
Yes, for teams that mainly send newsletters, SMS and transactional email: Mailpro includes all three, prices by emails sent and hosts data in Switzerland.
How does ActiveCampaign pricing compare with Mailpro?
ActiveCampaign charges by contacts, from $15 a month for 1,000 contacts billed yearly (October 2026). Mailpro charges per email sent, with 500 free credits to start.
Does ActiveCampaign include SMS?
SMS is an add-on from the Plus plan, and broadcast SMS is available only in the US, UK and Australia. Mailpro includes SMS campaigns in the same account.
Does ActiveCampaign include transactional email?
It is a paid add-on; ActiveCampaign also owns Postmark, sold as a separate product. Mailpro includes SMTP and API sending.
Where is my data hosted with Mailpro?
On private infrastructure in Switzerland, outside US jurisdiction.
Can I move my contacts from ActiveCampaign?
Yes. Export them as CSV and import them into Mailpro; the import report shows what was added or rejected.