Mailpro Glossary (2024)

Abusix Mail Intelligence

Abusix Mail Intelligence (AMI) is a comprehensive email threat intelligence service designed to improve email security and deliverability. It provides...

Advertorial

An advertorial is a blend of advertisement and editorial content designed to look and feel like an informative article while...

Autoresponder

An autoresponder is an automated email tool that sends predefined email responses to recipients based on specific triggers or actions....

API Email

API Email refers to the use of an Application Programming Interface (API) to send emails directly from within an application...

API (Application Programming Interface)

An API, or Application Programming Interface, serves as the backbone for seamless interaction between different software applications. It's a set...

Ad Network

A platform that connects advertisers looking to place their ads with publishers who have space to display them. It helps...

Ad Extensions

Features that expand your advertisements with additional information, like links, phone numbers, or ratings, making them more useful and potentially...

Ad Copy

Ad Copy refers to the text used within an advertisement, designed to persuade or inform the target audience. This crucial...

Abandoned Carts

An abandoned cart refers to an e-commerce situation where a potential customer adds items to their online shopping cart but...

Brevo

Brevo is a versatile digital marketing platform that enables businesses to streamline customer communication through multiple channels, including email, SMS,...

BCC (Blind Carpon Copy)

BCC, or Blind Carbon Copy, is an email feature that allows senders to include multiple recipients without disclosing their email...

Branching Logic

Branching logic, also known as skip logic, is a feature in online surveys that directs respondents to different questions based...

Brand

A brand is far more than just a logo or a product. It encapsulates the entirety of your company's identity...

Brand Identity

Brand identity is the heart and soul of a brand—it's the essence that sets it apart in a crowded marketplace....

Bounce Rate

In email marketing, the Bounce Rate represents the percentage of sent emails that fail to reach the recipients' inboxes for...

Category Killer

A category killer is a type of business or retail store that dominates a specific product category by offering an...

Customer Feedback

Customer Feedback refers to the insights, opinions, and suggestions provided by customers about their experiences with a product, service, or...

Cyber Hygiene

Cyber hygiene refers to the ongoing practices and routines individuals and organizations follow to maintain cybersecurity and protect sensitive data....

CC (Carbon Copy)

CC, or Carbon Copy, is a feature in email communication that allows a sender to include additional recipients in an...

Campaign Monitoring

Campaign Monitoring is the process of tracking, analyzing, and evaluating the performance of marketing campaigns in real time. By actively...

Contact Management

Contact Management is the systematic process of collecting, storing, and organizing information about an organization’s contacts, such as customers, leads,...

Customer Satisfaction Score (CSAT)

The Customer Satisfaction Score (CSAT) is a key performance indicator (KPI) used to measure how satisfied customers are with a...

Countdown Timer

A countdown timer is a dynamic visual tool used in email marketing to display the remaining time until a specific...

Customer Journey

The customer journey refers to the complete experience a customer has with a brand, from the initial awareness stage through...

Copy

In marketing, "copy" refers to the written content used in various promotional materials, advertisements, and marketingcommunications. It encompasses the text...

CSS (Cascading Style Sheets)

CSS (Cascading Style Sheets) is a language used to describe the presentation of a document written in HTML or XML. CSS...

CAPTCHA

Introduction to CAPTCHA What is CAPTCHA, Anyway? CAPTCHA, short for "Completely Automated Public Turing test to tell Computers and Humans Apart,"...

Canonical URL

A Canonical URL is the web address (URL) that you specify as the preferred version of a page, even in...

Call to Action (CTA)

When you're surfing the web, chilling on your favorite site, and you spot a button that shouts, "Click Here to...

Dark Mode Emails

Dark mode emails are emails designed to display correctly in dark mode settings, where the background is dark, and the...

Deliverability

Deliverability refers to the ability of an email or SMS message to successfully reach the intended recipient's inbox or mobile...

Double Opt-in

Double Opt-in, also known as confirmed opt-in or verified opt-in, is a robust method utilized in email marketing to validate...

DNS

DNS (Domain Name System) is the internet's phonebook. DNS translates human-friendly web addresses (like www.example.com) into computer-friendly IP addresses (like...

Distribution Channel

Distribution Channel is the expressway your products take from production to the consumer's hands. These can include wholesalers, retailers, distributors,...

Direct Marketing

Direct Marketing is a targeted strategy that involves businesses communicating directly with potential and existing customers without intermediaries. Utilizing channels...

Direct Marketing Mail

Direct Marketing Mail is a traditional approach to marketing that involves sending tangible promotional materials—such as catalogs, flyers, postcards, and...

Digital Marketing

Welcome to the buzzing world of digital marketing! It's a realm where creativity meets technology, where brands and consumers connect...

Email Encryption

Email encryption is a method of securing email communication by converting email content into unreadable text, ensuring that only authorized...

Email Footer

An email footer is the section located at the bottom of an email that typically contains important information, such as...

Email Fatigue

Email fatigue refers to a state in which email recipients become overwhelmed, annoyed, or disinterested due to the excessive frequency,...

Email Etiquette

Definition:Email etiquette refers to the set of guidelines and best practices that govern the use of email for communication. It...

Email Preheader

An email preheader is the short summary text that follows the subject line when an email is viewed in the...

Email Engagement

Email engagement refers to the level of interaction and response elicited from recipients in response to email marketing campaigns. It...

Ecommerce Website

An ecommerce website is an online platform where businesses sell products or services directly to consumers over the internet. These...

Email Marketing

Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a group of subscribers or customers...

Ecommerce

Ecommerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet or other...

Email Subject Line

Anemail subject line is a short, concise line of text that summarizes the content or purpose of an email. It...

Email Blacklist

Imagine email blacklists as a giant list of email troublemakers. Email Blacklists are databases filled with email addresses, domains, or...

Error 404

Error 404 is the internet's way of saying, "Oops, can't find what you're looking for." It's a dead-end sign on...

Email List

A treasure trove of email addresses from people who've said, "Yes, I want to hear from you." It's the foundation...

Follow-up email

A follow-up email is an email sent after an initial message to reinforce, remind, or continue a conversation with a...

Funnel

A funnel, also known as a marketing funnel or sales funnel, is a model that represents the stages a potential...

FOMO

FOMO, or Fear of Missing Out, is a psychological phenomenon where individuals experience anxiety that others might be having rewarding...

Facebook Ads

Facebook Ads are paid advertisements displayed on the Facebook platform. These ads allow businesses to target specific demographics, interests, and...

Grid Layout

Grid Layout is a structured framework used in design to arrange and organize content into a series of columns and...

Graymail

Graymail refers to emails that are technically solicited or permitted by the recipient, but which they no longer find relevant...

GDPR (General Data Protection Regulation)

The General Data Protection Regulation (GDPR) is a legal framework enacted by the European Union (EU) to protect the personal...

GDPR

The General Data Protection Regulation (GDPR) is a comprehensive data privacy and security law enacted by the European Union (EU)...

HTML

HTML stands for HyperText Markup Language. It is the standard language used to create and design web pages. HTML structures...

H1

The H1 tag is the primary headline of your web page, acting as the lead-in for the content that follows....

Heatmap

A heatmap is a powerful data visualization tool used in digital marketing to represent complex data sets visually. A heatmapstands as...

IMAP (Internet Message Access Protocol)

IMAP, or Internet Message Access Protocol, is an email retrieval protocol used by email clients to access messages stored on...

Index Page

An index page, also known as a homepage or landing page, is like the welcome mat of a website. It's...

Iframe

An iframe, short for "inline frame," is like a window within a window on your webpage. It's a powerful tool...

Lead

A lead is an individual or organization that has shown interest in your company's products or services. This interest is...

Maslow's Hierarchy of Needs

Maslow's Hierarchy of Needs is a psychological framework introduced by Abraham Maslow in 1943. This model describes a series of...

Mailjet

Mailjet is an email marketing and transactional email service provider that helps businesses create, send, and track email campaigns. Founded...

Marketing Mix

The Marketing Mix is a foundational business tool that outlines the essential elements a company uses to effectively market its...

Minimalist Email Design

Minimalist Email Design is a design philosophy for email marketing that focuses on simplicity, clarity, and purpose by eliminating unnecessary elements...

Message Transfer Agent (MTA)

A Message Transfer Agent (MTA) is a software application that routes, delivers, and receives email messages over the Internet. MTAs...

Meta Keywords

Meta Keywords are a type of metadata embedded within the HTML code of a webpage to provide search engines with...

Meta Description

A Meta Description is a concise summary of a web page's content that is displayed in search engine results. It...

Marketing Glossary A-Z

A Abandoned Carts: This occurs when a customer adds products to their online shopping cart but exits without completing the purchase....

Non-reply email

What is a Non-reply Email? A non-reply email, often referred to as a "no-reply" email, is an email message sent from...

Nofollow

Nofollow is a special tag you can add to a hyperlink that tells search engines not to follow the link...

Newsletter

A newsletter is a dynamic communication tool used by businesses, organizations, and individuals to disseminate relevant information, updates, promotions, or...

Opt-in

Opt-in refers to the process by which a user gives explicit consent to receive marketing communications from a business. This...

Open Rate

The open rate is the percentage of email recipients who open an email out of the total number of emails...

Online Survey

An online surveyis a data collection method used to gather information from respondents over the internet. It involves presenting a...

Phishing

Phishing is a type of cyberattack where attackers attempt to trick individuals into revealing sensitive information, such as passwords, credit...

Product Differentiation

Product differentiation is the key to making your offering stand out in a crowded marketplace. It's what sets your product...

Pay-Per-Click (PPC)

Pay-Per-Click (PPC): Pay-Per-Click (PPC) is an online advertising model used to drive traffic to websites, where advertisers pay a fee...

Personalized Email

A personalized email is a tailored communication sent to an individual recipient that leverages specific data about that person to...

RBL (Real Blackhole List)

An RBL (Real Blackhole List) is a database used to identify and block IP addresses or domains associated with spam...

Return on Investment

ROI, or Return on Investment, is a key indicator that measures the effectiveness of a marketing campaign by comparing the...

Responsive Email

A responsive email is an email design that automatically adapts to different screen sizes and devices, ensuring an optimal viewing...

Spammer

A spammer is an individual or entity that sends unsolicited and often irrelevant messages to a large number of recipients,...

Spear Phishing

Spear phishing is a highly targeted and personalized form of phishing attack in which cybercriminals craft emails or messages aimed...

Survey Participation

The act of engaging in and completing a survey. Increasing participation often involves making the survey process as easy and...

Sender Score

Sender Score is a reputation rating for email senders, ranging from 0 to 100. It is calculated by various email...

Soft Bounce

What is a Soft Bounce? A soft bounce is an email that is temporarily undeliverable. Unlike a hard bounce, which indicates...

SPF

SPFis security measure to prevent email spoofing, where senders can specify which IP addresses are allowed to send email on...

SMTP

SMTP stands for Simple Mail Transfer Protocol. It is a protocol used primarily for sending emails across the internet. SMTP...

SMS Marketing

SMS Marketing is a powerful tool used by businesses to reach customers directly and instantly through text messages. This method...

Throttling

Throttling refers to the practice of controlling the rate at which emails are sent to recipients. It involves sending emails...

Transactional Email

What is Transactional Email? Definition: Transactional email is a type of automated email sent to an individual in response to a...

Title Tag

Title tags are HTML elements that define the title of a webpage. They appear in the title bar of web...

Uniform Resource Locator (URL)

A Uniform Resource Locator (URL) is the specific address used to access a resource on the internet, such as a...

Unsubscribe Rate

The unsubscribe rate is the percentage of subscribers who choose to opt-out or remove themselves from an email list after...

UI (User Interface)

User Interface (UI) refers to the graphical layout of an application or website, encompassing all visual and interactive elements that...

UX (User Experience)

User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects...

Unsubscribe Rate

The unsubscribe rate is a metric used in email marketing to measure the percentage of recipients who opt out of...

Visual Hierarchy

Visual hierarchy is a design principle used to organize and prioritize content in an email or any other visual medium....

Whitelist

Whitelist in email marketing refers to the list of approved senders that email service providers (ESPs) or individuals set up...

Welcome Email

A welcome email is the first message a new subscriber or customer receives after they sign up for a newsletter,...

Webinar

A webinar, short for "web seminar," is a live, online event or presentation that is typically interactive and designed for...

Whitespace (Negative Space)

Whitespace, also known as negative space, refers to the unmarked or empty areas surrounding the elements of a design, such...

Email Marketing Software & Email Automation

Email Marketing Software
& Email Automation