Knowing what kind of operating system and email software your customers use is incredibly important when it comes to effective email marketing. Different softwares have different compatibility levels, meaning that an email created for one OS or software may not render in another. Therefore, understanding the type of operating system and the preferences of each user can help ensure that all emails are properly formatted and seen by customers regardless of device used. Additionally, understanding user preferences can help you create targeted campaigns that address the specific needs and wants of each customer for better engagement results.
We insert invisible images in each newsletter in order to see when someone opens an email. This tells us which OS and Email Software is used. Apple devises download images by default unlike oulook. Therefore, apple tends to have a higher rate.
