Best Days of the Week to Send Emails
Selecting the right day to send your marketing emails can significantly impact their effectiveness in terms of open rates and click-through rates (CTR). Research and various studies have shown some trends that can guide this decision:
Midweek Performance
The best days to send emails are generally Tuesday, Wednesday, and Thursday. Tuesday, in particular, stands out as the peak day for email opens, which can lead to higher traffic to your site and improved CTR. This midweek window is when people are most active in their professional lives, making them more likely to engage with new emails.
Thursday: A Close Second
Following Tuesday, Thursday ranks highly in terms of effectiveness for email campaigns. This day captures the attention of recipients who may have overlooked emails earlier in the week, providing another strategic opportunity to maximize engagement.
Avoid the Weekend
It's advisable to steer clear of weekends, especially Sundays and Saturdays, for sending marketing emails. During these days, people tend to disconnect from their work and are less likely to check their business emails. Engagement rates during the weekend are usually lower as recipients are more focused on personal activities and less on their professional inboxes.
Testing Your Strategy
To tailor your email marketing strategy to your specific audience, conducting an A/B test is a wise approach. This method allows you to test different days of the week to see which ones yield the best open and engagement rates for your particular audience. By doing so, you can identify and utilize the most effective days tailored to your subscribers.
Implementing these insights into your email marketing strategy can help optimize your email performance, ensuring that your messages reach your audience at a time when they are most likely to be seen and acted upon.
Email marketing is one of the most effective ways to generate leads, increase revenue, and increase brand awareness. However, in order to get the most of it, you should make sure you are carrying out your campaign properly. It includes sending emails on the best day of the week. In this article, we will read about the best weekday to send emails to prospects.
Why Email Marketing sending time is so Crucial?
In email marketing, the major aspect of concern is the open rates and click rates. These are elementary but crucial. Email marketers aim for high click rates and high open rates that contribute to positive outcomes. Good design, prominent call-to-action, the subject line, and other factors contribute to good click and open rates. The time and day for sending emails influence click rates and open rates.
When is the Right Time to Send Emails?
To get the exact answer to this question, it is important to understand your audience’s behavior, your business, targets, type of newsletter, and more. Every email list has a set of individuals with different interests and habits. Therefore, you should know that the time that works best for your marketing emails is also best for your targeted audience. Once you analyze the personas of your target audience, you will find it easier to uncover the best day and time to send an email. The major aspect is that more people open your email within the first hour of you sending an email campaign. Moreover, people who don’t take action on an email are unlikely to take action at call. So, it is quite obvious that the best day and time to send emails is when your recipients are in the right mindset to read your emails and take action.
In general, the best time to send emails depends on age, time zones, and habits. To test, you can send an email at 10 am and then send it next week at 3 pm. You can try A/B testing by sending a campaign to half of your list in the morning and then in the afternoon. Analyze and compare the results and then move to the next experiment. However, in general, you should send your emails between 9:00 am to 11:00 am as most office hours start during their time, and people are more likely to check their emails.
Read Mailpro´s Email Marketing Benchmark and learn more about the best days to send emails.
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