Pay-Per-Click (PPC): Pay-Per-Click (PPC) is an online advertising model used to drive traffic to websites, where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than earning them organically through SEO or other means. PPC ads are typically displayed on search engine results pages (SERPs) or on websites and social media platforms where advertisers bid for ad placement in a sponsored ad section. The cost of each click varies based on factors such as keyword competitiveness, ad quality, and bidding strategy. PPC campaigns can be highly targeted, allowing advertisers to reach specific audiences based on factors like location, demographics, interests, and behavior. Advertisers can also track the performance of their PPC campaigns in real-time, allowing for optimization and adjustment to maximize ROI. PPC is commonly associated with platforms like Google Ads (formerly Google AdWords) for search advertising and social media platforms like Facebook, Instagram, and LinkedIn for display advertising. With Mailpro's robust email marketing platform, advertisers can complement their PPC campaigns with targeted email outreach to further engage their audience and drive conversions.