The choice of font in email marketing depends on various factors such as brand identity, target audience, and readability. However, commonly used fonts like Arial, Helvetica, and Georgia are popular due to their versatility, readability, and widespread compatibility across different email clients and devices. Ultimately, the best font for your email marketing campaigns should align with your brand's personality, convey professionalism, and ensure optimal readability for your audience. It's essential to conduct tests to determine which font resonates best with your subscribers and supports your communication goals effectively.
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