A successful email starts with a subject line that grabs the attention of your recipients. Good subject lines are often personal or descriptive and give people a reason to check out your content. Whatever your approach, it's important to keep your audience in mind, and test different words and phrases to see what they prefer.
Tips for perfecting subject lines
- Personalization: People love feeling special and personalizing your subject line does this for you. This will automatically increase your opening rates. With Mailpro, you can easily personalize your subject line as well as your content with our dynamic fields.
- Be Direct and Descriptive. Sometimes, it's better to be direct and descriptive than trendy. Try to communicate the benefits of your promotions or call attention to specific deals.
- Keep it Bold and Short. For many recipients, especially those reading your emails on mobile devices, shorter is often better. We recommend personalized short subject lines that catch your customer’s attention.
- Limit punctuation. Our research shows that it’s best to use no more than 3 punctuation marks per subject line. Too many punctuation marks can make your email look suspiciously like spam, especially if you use a lot of special characters.
- Use emojis Carefully. It’s fun to use emojis, especially today when they are so popular to use. However, there are a few things to keep in mind when you use emojis:
- Based on our recommendations, you should use no more than 1 emoji at a time.
- Use emojis to supplement words rather than replace them, to make sure your main message gets across.
- Different operating systems render different versions of emojis, so it’s important to test.
We suggest laying out your most important information or the main takeaway toward the top so people can quickly scan your email if they’re short on time.
These tips will automatically increase your opening rates. Remember that with Mailpro, you can conveniently personalize your subject line as well as your content with our dynamic fields.
You can also view our blog for additional tips.
Check our Email Marketing Checklist