To prevent your emails from being considered graymail, follow these best practices:
- Segment your audience: Ensure you're sending content that’s relevant to each recipient based on their interests, behaviors, or past interactions. This is called segmentation.
- Maintain a clean email list: Regularly remove inactive subscribers or those who haven’t engaged with your emails in a while. You can also ask if they’d like to remain subscribed.
- Send emails at appropriate intervals: Avoid overwhelming your audience with too many emails, but also don’t let them forget you. Find a balance that works for your audience.
- Personalize your emails: Include personalized content and subject lines that make your emails feel more tailored to the recipient.
- Offer preference options: Allow recipients to choose the types of content they want to receive and how often they want to hear from you.
- Use re-engagement campaigns: For subscribers who haven’t interacted with your emails in a while, send a re-engagement email to ask if they still want to receive your content.
By keeping your content relevant, personalized, and well-timed, you can minimize the risk of your emails being viewed as graymail.