Laws and regulations protect against sending unwanted messages
Due to the personal nature of the e-mail address, most laws protect the right to privacy in the context of sending business emailings. In particular, they aim at combating "spam", consisting of unwanted and unsolicited messages, requiring essential elements of respect and information for citizens, strengthened in some countries by more stringent laws and procedures.
Emailing legislation, a means of protection against spam
Nearly similar, the different legislations on emailing poses the principle of prior consent of the recipients before receiving any commercial related message.
This gathering of contacts must be carried out in "opt-in", allowing the user to express his or her membership freely and with all the necessary information. Collecting and using email addresses without authorization is strictly forbidden, under penalty of civil suits and, in some countries, criminal. An explicit unsubscription procedure must also be included in the messages sent, while the recipient is guaranteed a right to manage his personal data.
Emailing legislation, the national particularities binding
The national provisions ensure the right to privacy of citizens.
France and Belgium provide for the compulsory declaration, even before the start of the collection, of any data file concerning their nationals with sworn bodies.
In Switzerland, "spam" is seen as unfair advertising and, subject to an email link with the Confederation, any citizen can file a criminal complaint against the sender.
In Canada, the sender must be able to prove at any time, by physical or electronic means, the express manifestation of the contact to receive his or her messages.
Definition of spam, abuse of emailing
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Emailing: definition of a marketing tool that has become a must
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Comply to French law with your email marketing campaigns
Launching email marketing campaigns without inquiring about the legislation of the country in which the target audience is located can have serious consequences in terms of communication. French law severely punishes any communication abuse on the part of companies.
Professional emailing tightly controlled by Swiss law
Le Swiss law strongly controls the use of the e-mail addresses of its citizens. It is better to know what you are dealing with before entering the Swiss market.
Ensure compliance with Belgian law during professional email campaigns
Belgium Imposes strong legislation also on email marketing campaigns aimed at its fellow citizens.
Conduct professional email campaigns in accordance with Canadian law
The Canadian public remains protected by the legislation of their country in respect of aggressive email marketing campaigns. Here's what you need to know.