Understanding the complex laws governing SMS messaging in Australia is crucial, as there are many restrictions on the types of messages that can be sent to handsets. Most networks provide delivery receipts, but it's important to note that messages flagged as spam are unlikely to be delivered.
Regulations:
- DND List (Do Not Disturb): No
- Time Restrictions: No
- International vs. Local Split: No
- Local Traffic: Not Applicable
- International Traffic: Not Applicable
- General Content Restrictions:
- No adult, religious, political, or gambling content.
- URL whitelisting is not required for operators in Australia if the content and URL are legitimate.
- Spam or suspicious links will be blocked by operators.
- It is not recommended to use URL shorteners (e.g., Bitly, TinyURL, etc.).
- Big fines can be imposed for sending spam.
- Content Registration: No
- Opt-out Instructions: Yes
- Users must opt into your service via text message; web/PIN opt-ins are not allowed.
- Double opt-in is required for subscription services.
- All marketing messages must include a STOP option.
- In the case of direct marketing messages, senders must include their identity and provide a valid opt-out address.
- Sender ID Regulations:
- Dynamic alpha sender IDs are supported.
- Sender ID Documentation: Not Applicable
- Country Supports MNP (Mobile Number Portability): Yes
Important Note: It is essential to recognize that these regulations can change, and it is the customer's responsibility to stay up-to-date with any amendments. Adhering to these regulations is crucial to ensure compliance with Australian laws. If you have further questions or need clarification, do not hesitate to contact our support team.